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Namma Ooru Chettinadu — Shopify E-Commerce

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  • Industry E-Commerce & Retail
  • Duration 1 Month
  • Services Website & E-Commerce
  • Client Namma Ooru Chettinadu

About the Project

Challenge:

Namma Ooru Chettinadu, a brand selling authentic Chettinad food products and regional specialties, needed an e-commerce store that captured the cultural identity of Chettinad — one of Tamil Nadu’s most celebrated culinary and craft traditions — while providing a modern, easy-to-use shopping experience. The brand needed Shopify’s reliability for India-wide shipping and payment handling, with a custom theme that reflected the richness of Chettinad heritage.
 

Our Solution:​

We designed and built a custom Shopify store for Namma Ooru Chettinadu — using warm, earthy visual language that reflects Chettinad’s cultural identity without feeling dated. The product catalogue was organised across food categories with clear descriptions, ingredient highlights, and origin stories to communicate authenticity. India-specific payment options including UPI and Razorpay were configured, and the shipping setup was optimised for pan-India delivery of perishable and non-perishable food items.
 

Design & Development Process:

  • Brand Discovery — Chettinad Culture & Product Identity
  • Shopify Theme Selection & Custom Design Adaptation
  • Product Catalogue Setup — Food Categories, Descriptions, Images
  • India Payment Gateway — Razorpay + UPI Configuration
  • Shipping Zones & Rates Setup — Pan-India Delivery
  • Mobile Optimisation & Speed Testing
  • Launch & Post-Launch QA

Key Features We Designed:​

  • Custom Shopify Theme — Chettinad Cultural Visual Identity
  • Food Product Catalogue with Ingredient & Origin Details
  • Razorpay + UPI Payment Integration
  • Pan-India Shipping Configuration
  • Product Story & Heritage Content Sections
  • Mobile-Optimised Shopping Experience
  • Discount Code & Promotional Capability
  • Order Tracking & Customer Email Notifications

Results & Impact

Cultural Brand

Chettinad identity expressed through design — not a generic food store template

UPI Live

India-first payment stack — UPI and Razorpay configured for seamless domestic checkout

Pan-India

Shipping setup across all Indian states for both perishable and non-perishable products

Mobile-First

Speed-optimised for mobile — where the majority of Indian e-commerce traffic originates

Namma Ooru Chettinadu — Shopify E-Commerce